Free resource

The Local SEO Checklist

Every step we check on a Google Business Profile, in the order we do them — 60 of them, grouped into 6 stages. No account needed to read it, no business name to enter.

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1

Monitoring and Reporting

The measuring tools, set up before anything is changed — otherwise there is nothing to compare against.

  • 1 Create a website
  • 2 Set up Google Search Console
  • 3 Set up Bing Webmaster Tools
  • 4 Set up Google Analytics 4 (GA4)
  • 5 Carry out keyword research
  • 6 Set up rank tracking reports
2

Google Business Profile

The single biggest lever in local search, and the one most often left half-finished.

  • 7 Set up your GBP
  • 8 Verify your GBP
  • 9 Select a primary category
  • 10 Write your business description
  • 11 Set your opening hours
  • 12 Add social media channels
  • 13 Add Q&As
  • 14 Add photos and videos
  • 15 Add products and services
  • 16 Conduct a Google Business Profile audit
  • 17 Improve AI Visibility
  • 18 Set up a GBP posting schedule
  • 19 Create a monitoring schedule for GBP
3

Website and Content Optimization

What the profile points at. A strong profile pointing at a weak site caps how far you can go.

  • 20 Perform a local search audit
  • 21 Research your local keywords
  • 22 Optimize your homepage
  • 23 Create location pages
  • 24 Create service pages
  • 25 Write meta-data
  • 26 Optimize your URLs
  • 27 Create and optimize your main navigation
  • 28 Review your internal linking
  • 29 Ensure your NAP is correct on your site
  • 30 Embed a map on your website
4

Citations and Local Listings

Being listed consistently everywhere Google cross-checks you.

5

Review Management

Reviews move rankings and decide who calls. Both halves matter: getting them, and answering them.

6

Link Building

The slowest pillar, and the hardest for a competitor to copy.

GMB Ranking

30 steps still hidden

Read all 60 — and have them ticked off automatically against your own Google Business Profile, so you only work on what is actually missing.

  • Ticked automatically

    We read your profile and mark what is done

  • See where you rank

    A grid scan of your area on Google Maps

  • AI fixes the gaps

    Posts, replies and an audit of your profile

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