Reviews, answered on autopilot
Switch on automatic replies and every new Google review is answered for you — written in your tone, posted straight to your Business Profile, all while you get on with running the business. No inbox to check, nothing to remember.
You stay in control with guardrails: only auto-reply above a star rating you choose, wait a delay you set before anything sends, and keep low-star reviews for your own eyes. Set it once per location and it just runs.
Set it once, then forget it
Runs without you
New reviews are picked up on a schedule and answered automatically — no logging in, no inbox to clear. The one local-SEO chore that used to slip now takes care of itself.
Guardrails you set
Only auto-reply at or above a star rating you choose, and wait a delay before sending so nothing is instant or robotic. Anything below the floor waits for you.
Per-location control
A busy flagship can run fully hands-off while a sensitive branch stays on manual approval — each profile has its own auto-reply setting, star floor and delay.
Automatic replies
Answer new reviews without approval
Only reply to
4★ and up
Wait before sending
2 hours
Tone
Friendly
Anything under 4★ is held for your review — you always see the hard ones first.
Hands-off, not out of control
Automation should never mean a robotic reply posted the second a review lands. The star floor keeps critical reviews in your hands, the delay keeps replies from looking machine-generated, and your chosen tone keeps every answer sounding like your business — not a template.
- Low-star reviews are never auto-answered — they wait for you
- A delay you set means no reply is instant or robotic
- Each reply is written from the actual review, in your tone
- Turn it off any time and go back to approving each draft
Auto review replies, explained
Answering Google reviews is one of the clearest signals that a business is active and cared for — and Google’s own guidance says responding to reviews can improve your local visibility. The trouble is keeping it up: reviews arrive at all hours, and a thoughtful reply takes time most owners don’t have. Auto review replies close that gap by answering each new review for you, automatically, while keeping the parts that need a human in your hands.
How the automation works
A background job checks your connected profiles for new reviews on a schedule. When one arrives at or above your star floor, a reply is drafted from the actual review text — thanking specific praise or acknowledging a specific point — in the tone you chose, then posted to your Google Business Profile through the official API after your delay. Reviews below the floor are left for you to answer yourself.
Why the star floor and delay matter
A one-star complaint deserves a considered, human answer — so it should never be auto-replied. The star floor guarantees the hard reviews always reach you first. The delay stops replies looking machine-generated by posting the instant a review lands, and gives you a window to step in if you want to. Together they let you automate the easy majority without ever losing the plot on the ones that count.
Set it per location
Auto-reply, the star floor, the delay and the default tone are all set per location. A high-volume store can run completely hands-off, while a flagship or a sensitive branch keeps every reply on manual approval. You decide how much to hand over, profile by profile.
Where it fits in your local SEO
Answered reviews work alongside the rest of your local SEO — a complete, verified Business Profile, consistent citations, regular posts and a steady flow of new reviews. Auto-reply removes the most common gap of all, the one that quietly grows every week a business gets busy: reviews left unanswered.
Frequently asked questions
Will it reply to bad reviews automatically? +
No, not unless you tell it to. You set a minimum star rating for auto-reply, and anything below it is held for you to answer yourself — so complaints always reach a human first.
How fast does it reply? +
On a schedule, after a delay you set — never the instant a review lands. That short wait keeps replies from looking machine-generated and gives you a chance to step in.
Do the replies sound generic? +
No — each one is written from the actual review in your chosen tone, thanking the specific praise or acknowledging the specific point. Nothing is a pasted template.
Can I still approve replies myself? +
Yes. Turn auto-reply off and every draft waits for your approval, exactly like manual review replies. You can switch between the two per location any time.
Do I need to connect Google? +
Yes. Replies are posted to your Business Profile through the Google API, so the profile must be connected. The scheduler then checks it for new reviews on its own.
Let your reviews answer themselves
Connect your Google Business Profile, set your star floor and delay, and every new review gets a reply — in your voice, without the workload.
Start free — no card needed